Things Your Web Designer May Ask You

So, you’ve found a web designer and you’re ready to begin your project. If you haven’t already, sit down with these and get your plan together. These are a series of things to consider when planning your website. Every site is different, some questions won’t apply to your situation, and this list changes depending on the site…

  • What will your website do? What functions does it need? How do you want to use it?
  • What is the focus of your site?
    • Is it to provide information?
    • Is it to sell products or services?
    • Is to generate leads?
    • Is it to create a community?
    • Could it be all of these, and more?
  • What goals do you have for your site?
    • Financial goals, making money, a return on your investment, generate leads
    • Visibility goals, being a name brand in your industry, being known as an expert
    • Other goals, charity, donations, fund raising, giving back to a community
  • Think about your business, or the idea you want to present. Do you have competition? What are they doing?
  • Will you present information only?
    • How will you organize this information?
    • Where does your content come from? Do you create it, do your visitors create it?
    • Will the information need to be updated? How frequently? Who will update the site?
  • What about branding your site:
    • Do you have a logo and/or color scheme?
    • What other branding materials do you have? Brochures, business cards, presentations?
    • Do you have a domain name?
    • Do you have any industry affiliations, trade groups, etc.?
  • Will you sell online?
    • How will the orders be processed?
    • Do you need a shopping cart system or software?
    • Do you need to accept credit cards?
    • Do you need to interface your online store with your accounting or inventory software?
  • Will you offer customer service and/or support on your site?
    • How will you offer this information?
    • Will you provide a knowledgebase or other collection of support information?
    • Will you need a means of tracking support requests? Or will simple e-mail communication do the job?
    • Will you provide a special phone number for support?
  • Will you include resources or other material valuable to your audience or the industry? How much will you include?
    • Will you include documents, white papers or manuals?
  • Will you include video or audio? Podcasts?
    • Do these media types make sense for your product or service?
    • What technology is most likely to be used by your audience?
  • Will you offer other features on your site:
    • forums or message boards
    • chat
    • a blog
    • rss feed
    • e-cards
    • newletters