Search Engine Optimization (SEO) is the process of presenting your content in a way that is relevant and useful for both search engines and your human audience. A part of online marketing, SEO can help your pages rank well for your relevant keywords and phrases.
It can be very complicated, but there are some simple things that you can work with on your site that will make a difference. There are many elements on your pages that can help you with the optimization of your site. Some of them are: keywords, meta-tags, title tags, heading tags, as well as constructing your page to be easily read by both search engines and your visitors.
Just remember to play by the rules of the game – the search engines all publish webmaster guidelines on what is acceptable and what isn’t – play by the rules and you’ll do fine.
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