Domain Names

Selecting a Domain Name

Selecting a domain name is an interesting process. It begins with your company’s name, or possibly a product name or other trademark.
When you register a domain name, if someone else is registering for you, be sure that it will be registered on your behalf, with you or your company listed as the registrant and administrative contacts.

The most common domain names usually end in .com, .org, and .net.

Choice of Domain Name

The choice of your initial or main domain name is important to the success of the site.

The name should reflect your business:

  • product or brand
  • by company or organization name
  • or some other identifying feature or combination
  • The domain name should be easy to remember
  • Shorter is better, easy to spell and type
  • It shouldn’t be easily confused for another domain name, if it’s too similar it could cause problems

Get out your thinking cap. Think of other words that can describe your site or your business. Jot down a list of these. Use a thesaurus to help find related words. A .com name is easier for people to remember, one without dashes (or hyphens) is even better. The goal is to communicate what your site is about, in an easy to remember way.

Domain FAQ

What characters can I use when registering a domain name?

You can use a-z and 0-9 (in any combination). You can also use a dash also called a hyphen (-), but the domain name cannot start or end with a dash. Other characters, and punctuation are not allowed.

How long can a domain be?

63 characters plus the gTLD (generic Top Level Domain: .com, .net, and .org)

How much does it cost to register a domain?

This varies by service, but should be somewhere in the range of $10-20 per year, depending on provider.

The name I want has expired, how can I register it?

You can try to grab the name yourself when it becomes available. You can ”snap” the domain using a service that will attempt to register it as soon as it becomes available again. There are a number of services that do this for a fee – but there are no guarantees that you’ll get the domain name. For some domains the competition is heavy.